http://ping.fm/jSDx5
LinkedIn hit a major milestone this week when its membership rolls passed the hundred million mark.
The popular social network for professionals and job seekers announced on Tuesday that it now has more than 100 million members worldwide. More than half of those members -- 56 million -- come from outside the United States.
Sunday, April 3, 2011
LinkedIn: 5 Useful Tips to Leverage the Waking Giant
http://ping.fm/61IQ6
I recently heard a CEO refer to LinkedIn as the sleeping giant of social networks. With last week's announcement of 100 million members, the SEC filing in January (in preparation of going public) and 2010 being LinkedIn's first profitable year since the company's eight-year existence -- I'd say the giant has awakened.
For those of us active on LinkedIn, it's obvious the company is moving aggressively. Even this week, you may have received an email invitation to spend your first $50 worth of advertising free of charge via LinkedIn Ads (formerly called DirectAds).
I recently heard a CEO refer to LinkedIn as the sleeping giant of social networks. With last week's announcement of 100 million members, the SEC filing in January (in preparation of going public) and 2010 being LinkedIn's first profitable year since the company's eight-year existence -- I'd say the giant has awakened.
For those of us active on LinkedIn, it's obvious the company is moving aggressively. Even this week, you may have received an email invitation to spend your first $50 worth of advertising free of charge via LinkedIn Ads (formerly called DirectAds).
YouTube, Google, LinkedIn offer April Fool?s day gags
http://ping.fm/8B2EJ
Not getting enough silliness from your friends for April Fool’s Day? Google, YouTube and LinkedIn have all contributed some new media takes on the April 1st routine.
YouTube, for instance, is offering the top viral videos of 1911.
Google has several entries in the April 1 joke lottery. For instance, there is this video of Google’s Product Manager, Paul McDonald introducing “Gmail motion.” It claims that using your computer camera and a spacial tracking algorithm, you can handle your gmail with body gestures alone.
Not getting enough silliness from your friends for April Fool’s Day? Google, YouTube and LinkedIn have all contributed some new media takes on the April 1st routine.
YouTube, for instance, is offering the top viral videos of 1911.
Google has several entries in the April 1 joke lottery. For instance, there is this video of Google’s Product Manager, Paul McDonald introducing “Gmail motion.” It claims that using your computer camera and a spacial tracking algorithm, you can handle your gmail with body gestures alone.
10 Must-Have Downloads for Facebook, LinkedIn, and Twitter
http://ping.fm/iGJw9
Your favorite social network--whether it's Facebook, LinkedIn, Twitter, or something else--is probably pretty capable on its own. After all, you likely spend plenty of time there already. But with the right app or add-on, your go-to social networks can become even better. Here are several apps, both desktop- and cloud-based, that will allow you to get more out of Facebook, LinkedIn, or Twitter. They'll help you save time, share more content, and connect with new people in new ways.
http://ping.fm/iGJw9
Your favorite social network--whether it's Facebook, LinkedIn, Twitter, or something else--is probably pretty capable on its own. After all, you likely spend plenty of time there already. But with the right app or add-on, your go-to social networks can become even better. Here are several apps, both desktop- and cloud-based, that will allow you to get more out of Facebook, LinkedIn, or Twitter. They'll help you save time, share more content, and connect with new people in new ways.
Update Your Social Pages All at Once
http://ping.fm/A2qLi
TweetDeck
TweetDeck integrates Twitter, Facebook, Google Buzz, LinkedIn, Foursquare and MySpace in a useful column layout that helps you manage tweets, mentions, direct mentions, and popular Twitter topics. You can use TweetDeck on your desktop, smartphone and iPad. It also integrates photo posting and URL shortening services so you can post links to long URLs without using too much of your 140-character limit.
Seesmic
Seesmic lets you update multiple services at once, including just about any social network you can think of. It also features dozens of plug-ins that turn your Web browsing activities into more social -- or just more convenient -- experiences. For example, the Zappos plug-in lets you see what your friends are buying. Other plug-ins let you navigate YouTube, listen to Last.fm music, read and share your Google Reader feeds and translate your feeds into a different language. Seesmic works in Web browsers, on the desktop and on app phones.
http://ping.fm/A2qLi
TweetDeck
TweetDeck integrates Twitter, Facebook, Google Buzz, LinkedIn, Foursquare and MySpace in a useful column layout that helps you manage tweets, mentions, direct mentions, and popular Twitter topics. You can use TweetDeck on your desktop, smartphone and iPad. It also integrates photo posting and URL shortening services so you can post links to long URLs without using too much of your 140-character limit.
Seesmic
Seesmic lets you update multiple services at once, including just about any social network you can think of. It also features dozens of plug-ins that turn your Web browsing activities into more social -- or just more convenient -- experiences. For example, the Zappos plug-in lets you see what your friends are buying. Other plug-ins let you navigate YouTube, listen to Last.fm music, read and share your Google Reader feeds and translate your feeds into a different language. Seesmic works in Web browsers, on the desktop and on app phones.
LinkedIn's Hoffman Defines Web 3.0 as Data
http://ping.fm/ce4fj
What's the definition of Web 3.0? Data, LinkedIn's Reid Hoffman said in a Wednesday afternoon keynote conversation.
Hoffman spoke Wednesday night at the Web 2.0 conference here, where he also talked about the value of data. "One of the really important things good Internet companies do is not ambush their users," he said in a conversation with AllThingsD's Liz Gannes.
According to Hoffman, Web 1.0 consisted of files, where users operated under pseudonyms in chat rooms. He defined Web 2.0 as the emergence of Web apps, where a community of users utilized their real name. Finally, there's Web 3.0 - unfortunately, the platform that it uses isn't a mobile one, but one that's predicated upon data, he said
http://ping.fm/ce4fj
What's the definition of Web 3.0? Data, LinkedIn's Reid Hoffman said in a Wednesday afternoon keynote conversation.
Hoffman spoke Wednesday night at the Web 2.0 conference here, where he also talked about the value of data. "One of the really important things good Internet companies do is not ambush their users," he said in a conversation with AllThingsD's Liz Gannes.
According to Hoffman, Web 1.0 consisted of files, where users operated under pseudonyms in chat rooms. He defined Web 2.0 as the emergence of Web apps, where a community of users utilized their real name. Finally, there's Web 3.0 - unfortunately, the platform that it uses isn't a mobile one, but one that's predicated upon data, he said
Monday, May 3, 2010
“I have NO TIME for Social Media,” I hear this all the time. However, You NEED to make time for Social Media and here is what you can do in Ten Minutes.
10 seconds: Go to your Facebook Account
10 seconds: Login
1 minute: Check through all of your alerts in the top left hand corner of your page.
3 minutes: Respond to all alerts (This will grow as you become more active, but as it grows you will be making sales and you will want to spend more time.)
1 minute: Your post of the day. It can be a photo or link or a question. Make it as open ended as possible so you will have people respond.
40 seconds: Look through your news feed and respond to one posting of someone else’s post.
5 minutes down – 5 minutes to go
10 seconds: Go to your Twitter Account
10 Seconds: Login
30 seconds: Check through posts that have mentioned your account.
2 minutes: Thank and respond to anyone who mentioned your account
2 minutes: Check through your direct messages and respond to any that need a response.
30 seconds: Create your post for the day.
This is very basic social media, but it will put you on the social media playing field and start the conversation with your possible clients and current clients. As your accounts start resulting in more leads you will want to commit more time. Don’t forget to include your website, Facebook, and Twitter account web addresses on all receipts, business cards, and marketing. It will make it easier for clients to contact you online. Come on you can give ten minutes a day to grow your business!!!!!
10 seconds: Go to your Facebook Account
10 seconds: Login
1 minute: Check through all of your alerts in the top left hand corner of your page.
3 minutes: Respond to all alerts (This will grow as you become more active, but as it grows you will be making sales and you will want to spend more time.)
1 minute: Your post of the day. It can be a photo or link or a question. Make it as open ended as possible so you will have people respond.
40 seconds: Look through your news feed and respond to one posting of someone else’s post.
5 minutes down – 5 minutes to go
10 seconds: Go to your Twitter Account
10 Seconds: Login
30 seconds: Check through posts that have mentioned your account.
2 minutes: Thank and respond to anyone who mentioned your account
2 minutes: Check through your direct messages and respond to any that need a response.
30 seconds: Create your post for the day.
This is very basic social media, but it will put you on the social media playing field and start the conversation with your possible clients and current clients. As your accounts start resulting in more leads you will want to commit more time. Don’t forget to include your website, Facebook, and Twitter account web addresses on all receipts, business cards, and marketing. It will make it easier for clients to contact you online. Come on you can give ten minutes a day to grow your business!!!!!
Thursday, March 18, 2010
Tuesday, February 23, 2010
Social Media Sells Pancakes : It Can Sell for Your Business Too http://ping.fm/ouZho IHOP Free Pancakes
Social Media sells Pancakes: It can sell for your business too
I saw three of my friends on Facebook post the free pancake special at IHOP, also known as the International House of Pancakes, which meant someone was doing something right in the Social Media Department at IHOP. When I investigated further I found the Press Release for the event from Wills Communications, Inc.:
MEDIA ALERT: Free Buttermilk Pancakes on February 23 at IHOP National Pancake Day Celebration to Benefit Children's Miracle Network and Other Local Charities Media Invited to Cover -- Satellite Feed Available GLENDALE, CA -- (MARKET WIRE) -- 02/22/2010 --
WHAT:
In celebration of National Pancake Day, IHOP restaurants
nationwide will offer each guest a free short stack of buttermilk
pancakes in an effort to raise awareness and funds for Children's
Miracle Network and other local charities.
This year, IHOP is hoping to stack up more donations than ever
before, with a goal to raise $1.75 million, for a total of
$5 million in five years with its National Pancake Day fundraising
effort. To find a local IHOP or to donate online, visit
www.ihoppancakeday.com
For every delicious short stack of buttermilk pancakes served on
National Pancake Day, IHOP guests are invited to make a donation
to Children's Miracle Network, or other local charities.
WHEN: TUESDAY, FEBRUARY 23, 2010, 7 a.m. - 10 p.m.
WHERE: Participating IHOP restaurants nationwide.
Fun Facts From National Pancake Day 2009:
-- Pancake lovers donated nearly $1.5 million to children's charities, far
exceeding the fundraising goal.
-- IHOP served 2.5 million free pancakes on National Pancake Day 2009.
-- All of the free pancakes served on National Pancake Day 2009 would have
created a stack more than 20 miles high.
-- Since the inception of National Pancake Day in 2006, IHOP has raised
more than $3.25 million and given away more than 6.1 million pancakes
to support charities in the communities in which it operates.
-- National Pancake Day 2009 was IHOP's largest one-day event in the
company's 51-year history.
ABOUT IHOP For 51 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The first IHOP opened in Toluca Lake, Calif. in 1958, and as of September 30, 2009, there were 1,433 IHOPs in 50 states, Canada and Mexico. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).
***NOTE TO EDITORS: For centuries, the English have 'flipped' for pancakes in celebration of Shrove Tuesday, which heralds the beginning of fasting during Lent. Long ago, strict rules prohibited the eating of all dairy products during Lent so pancakes were made to use up the supply of eggs, milk, butter and other dairy products... hence the name Pancake Tuesday. While IHOP's National Pancake Day typically takes place on Shrove Tuesday, this year the company will host its free pancake event on Tuesday, February 23, extending the fundraising window by one week to maximize donations for Children's Miracle Network.
However it was this post from a friend on Facebook that informed me of the special.
I love this example because it proves that Social Media can have a more powerful effect than the typical Public Relations road map. News sources are inundated with Press Releases and getting someone to notice it is nearly impossible, but social media brings it straight to the masses with a niche giveaway, video, or _________ (fill in your creative idea for your business). It was my friends’ enthusiasm to share a day of free pancakes that caught my attention not a fancy TV Commercial, Radio Ad, or Press Release … and that is the power of Social Media for your business regardless of size. What can your business offer to have people so excited that they want to share it with all of their friends on Facebook, Twitter, and even old school email? Plan it today.
Tuesday, January 5, 2010
Monday, January 4, 2010
Wednesday, November 11, 2009
Monday, November 9, 2009
MaryEllen Gibson - Perfect Position - New Media Specialist Bridgepoint Education - San Diego, CA 92128
Due to Bridgepoint Education’s success with its leading-edge educational format, the position of New Media Specialist has been newly created. This position will be a key member of the Corporate Communications Department, working on behalf of Bridgepoint Education and its two academic institutions “Ashford University and University of the Rockies.
Reporting to the Director of Public Relations, the New Media Specialist (NMS) will identify, develop, and maintain meaningful relationships between Bridgepoint Education and its various online communities, including social media sites, blogs, and online reporters and producers. The NMS will use his/her core knowledge of online social networks to determine how new/social media can be strategically applied to support both communications efforts and the bottom line. In an effort to fulfill the company’s mission and goals, the NMS will execute a new media strategy to analyze and make informed recommendations to senior management regarding the company’s involvement in online communities and media sites. The NMS will also be directly involved with the development and management of our Online Media Rooms.
This is a newly created position that will place a heavy emphasis on the development of social media relationships and the ability to nurture those relationships through online communications. The NMS will use new media to tell the Bridgepoint/Ashford/Rockies story, utilizing blogs and podcasts to demonstrate the expertise of our management team and faculty members in order to attract media attention. He/she will be responsible for all new media outreach, will provide support for monitoring investor sites and financial communications sites, and will serve in a support role for traditional media relations and other external and internal communications functions to serve the company’s strategic goals. The NMS will also coordinate the authorized participation of employees, students, and other stakeholders on social media sites and will monitor what’s being said about Bridgepoint/Ashford/Rockies, providing valuable feedback to management.
Duties and responsibilities include researching and gathering feedback from various audiences; planning and executing communications processes that support key business goals and ensure message consistency throughout the organization; and meeting with management to identify and recommend goals and opportunities. The NMS will consistently monitor all social media outlets, measuring the results to verify that efforts have produced intended outcomes. The NMS will work with core groups within the organization “ including the IT and Marketing departments “ to help shape, direct and manage the nature of all information delivered to our online communities in a timely, accurate, compelling and engaging manner.
Responsibilities:
-Assist the Director of Public Relations in the development and implementation of new media relations initiatives
-Create online community guidelines and methods, as well as strategies to enforce them
-Create a voice for using the appropriate new media tactics, working to ensure proper representation, brand positioning, content strategy and messaging, and achieve internal consensus on the plan
-Know which new media tools to apply under which circumstances “determine what content to feature on blogs, discussion forums and other social media sites
-Build Online Media Rooms that will deliver our message, attract journalists, and serve as trusted sites for industry news
-Ensure that new and approved content is constantly being added to our sites
-Monitor and assess the social media conversations taking place about our organization and make recommendations on how to respond to the commentary
-Manage all new media channels of communication “Blogs, Twitter, YouTube, Facebook, MySpace
-Use blogging and other forms of online communication, as well as creative thinking, as a way to connect with new constituents
-Foster communication between members of our communities
-Supervise internal and external social media communities to increase corporate, campus, and employee involvement in our Bridgepoint/Ashford/Rockies communities
-Develop and execute a strategy on how to put out fires before they ever start
-Gain the trust and ear of our social communities
-Engage with our communities by posting messages, responding to questions, and moderating discussions
-Develop interactive programs such as contests for members of our social media communities
-Report progress, problems, and recommendations to management
-Manage analytics reports and membership data
-Serve in a support role to produce content for the Corporate Communications Department
-Assist with all corporate communications activities, as directed
Education & Experience:
-Bachelor’s degree required
-5-7 years of experience with demonstrated success in New/Social Media Communications “community building and maintenance, social media strategies and outreach
-Experience in Public Relations, Communications, Marketing, or a related field a plus
-Successful experience building, launching, and managing online communities
-Experience in Higher Education a plus
-Extreme proficiency with all social media tools “ the Internet, blogs, podcasts, webcasts, wikis
-Keen knowledge of the role social media can play in an organization’s communications strategy “ both the risks and the rewards
-Ability to develop new media focus, set strategy and tactical execution plans; analyze and report findings to management and make recommendations
-Active on social media platforms and proficient in establishing and tracking social media metrics
-Proven deep understanding and thought leadership in the areas of user psychology, new media, and social networking
-Ability to counsel internal constituents on social media opportunities and best practices
-Excellent organizational skills with attention to detail and thorough follow-through
-Strong personal initiative, quick-learner, self-starter, mature, personable, ability to socialize in new situations and project a professional demeanor at all times
-Demonstrate excellent overall communication skills and have a creative, innovative, and ahead-of-the-curve approach and mindset, all while demonstrating good judgment
-Ability to see the “big picture”, be a team player, and work independently
-Must be flexible with the ability to multi-task and adjust to frequently changing priorities in a fast-paced working environment
-Experience writing news releases, making presentations, and working with the media a plus
-Excellent verbal, written and interpersonal skills
-Design and Photoshop experience a plus
Reporting to the Director of Public Relations, the New Media Specialist (NMS) will identify, develop, and maintain meaningful relationships between Bridgepoint Education and its various online communities, including social media sites, blogs, and online reporters and producers. The NMS will use his/her core knowledge of online social networks to determine how new/social media can be strategically applied to support both communications efforts and the bottom line. In an effort to fulfill the company’s mission and goals, the NMS will execute a new media strategy to analyze and make informed recommendations to senior management regarding the company’s involvement in online communities and media sites. The NMS will also be directly involved with the development and management of our Online Media Rooms.
This is a newly created position that will place a heavy emphasis on the development of social media relationships and the ability to nurture those relationships through online communications. The NMS will use new media to tell the Bridgepoint/Ashford/Rockies story, utilizing blogs and podcasts to demonstrate the expertise of our management team and faculty members in order to attract media attention. He/she will be responsible for all new media outreach, will provide support for monitoring investor sites and financial communications sites, and will serve in a support role for traditional media relations and other external and internal communications functions to serve the company’s strategic goals. The NMS will also coordinate the authorized participation of employees, students, and other stakeholders on social media sites and will monitor what’s being said about Bridgepoint/Ashford/Rockies, providing valuable feedback to management.
Duties and responsibilities include researching and gathering feedback from various audiences; planning and executing communications processes that support key business goals and ensure message consistency throughout the organization; and meeting with management to identify and recommend goals and opportunities. The NMS will consistently monitor all social media outlets, measuring the results to verify that efforts have produced intended outcomes. The NMS will work with core groups within the organization “ including the IT and Marketing departments “ to help shape, direct and manage the nature of all information delivered to our online communities in a timely, accurate, compelling and engaging manner.
Responsibilities:
-Assist the Director of Public Relations in the development and implementation of new media relations initiatives
-Create online community guidelines and methods, as well as strategies to enforce them
-Create a voice for using the appropriate new media tactics, working to ensure proper representation, brand positioning, content strategy and messaging, and achieve internal consensus on the plan
-Know which new media tools to apply under which circumstances “determine what content to feature on blogs, discussion forums and other social media sites
-Build Online Media Rooms that will deliver our message, attract journalists, and serve as trusted sites for industry news
-Ensure that new and approved content is constantly being added to our sites
-Monitor and assess the social media conversations taking place about our organization and make recommendations on how to respond to the commentary
-Manage all new media channels of communication “Blogs, Twitter, YouTube, Facebook, MySpace
-Use blogging and other forms of online communication, as well as creative thinking, as a way to connect with new constituents
-Foster communication between members of our communities
-Supervise internal and external social media communities to increase corporate, campus, and employee involvement in our Bridgepoint/Ashford/Rockies communities
-Develop and execute a strategy on how to put out fires before they ever start
-Gain the trust and ear of our social communities
-Engage with our communities by posting messages, responding to questions, and moderating discussions
-Develop interactive programs such as contests for members of our social media communities
-Report progress, problems, and recommendations to management
-Manage analytics reports and membership data
-Serve in a support role to produce content for the Corporate Communications Department
-Assist with all corporate communications activities, as directed
Education & Experience:
-Bachelor’s degree required
-5-7 years of experience with demonstrated success in New/Social Media Communications “community building and maintenance, social media strategies and outreach
-Experience in Public Relations, Communications, Marketing, or a related field a plus
-Successful experience building, launching, and managing online communities
-Experience in Higher Education a plus
-Extreme proficiency with all social media tools “ the Internet, blogs, podcasts, webcasts, wikis
-Keen knowledge of the role social media can play in an organization’s communications strategy “ both the risks and the rewards
-Ability to develop new media focus, set strategy and tactical execution plans; analyze and report findings to management and make recommendations
-Active on social media platforms and proficient in establishing and tracking social media metrics
-Proven deep understanding and thought leadership in the areas of user psychology, new media, and social networking
-Ability to counsel internal constituents on social media opportunities and best practices
-Excellent organizational skills with attention to detail and thorough follow-through
-Strong personal initiative, quick-learner, self-starter, mature, personable, ability to socialize in new situations and project a professional demeanor at all times
-Demonstrate excellent overall communication skills and have a creative, innovative, and ahead-of-the-curve approach and mindset, all while demonstrating good judgment
-Ability to see the “big picture”, be a team player, and work independently
-Must be flexible with the ability to multi-task and adjust to frequently changing priorities in a fast-paced working environment
-Experience writing news releases, making presentations, and working with the media a plus
-Excellent verbal, written and interpersonal skills
-Design and Photoshop experience a plus
Wednesday, November 4, 2009
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