Wednesday, November 11, 2009
Monday, November 9, 2009
MaryEllen Gibson - Perfect Position - New Media Specialist Bridgepoint Education - San Diego, CA 92128
Due to Bridgepoint Education’s success with its leading-edge educational format, the position of New Media Specialist has been newly created. This position will be a key member of the Corporate Communications Department, working on behalf of Bridgepoint Education and its two academic institutions “Ashford University and University of the Rockies.
Reporting to the Director of Public Relations, the New Media Specialist (NMS) will identify, develop, and maintain meaningful relationships between Bridgepoint Education and its various online communities, including social media sites, blogs, and online reporters and producers. The NMS will use his/her core knowledge of online social networks to determine how new/social media can be strategically applied to support both communications efforts and the bottom line. In an effort to fulfill the company’s mission and goals, the NMS will execute a new media strategy to analyze and make informed recommendations to senior management regarding the company’s involvement in online communities and media sites. The NMS will also be directly involved with the development and management of our Online Media Rooms.
This is a newly created position that will place a heavy emphasis on the development of social media relationships and the ability to nurture those relationships through online communications. The NMS will use new media to tell the Bridgepoint/Ashford/Rockies story, utilizing blogs and podcasts to demonstrate the expertise of our management team and faculty members in order to attract media attention. He/she will be responsible for all new media outreach, will provide support for monitoring investor sites and financial communications sites, and will serve in a support role for traditional media relations and other external and internal communications functions to serve the company’s strategic goals. The NMS will also coordinate the authorized participation of employees, students, and other stakeholders on social media sites and will monitor what’s being said about Bridgepoint/Ashford/Rockies, providing valuable feedback to management.
Duties and responsibilities include researching and gathering feedback from various audiences; planning and executing communications processes that support key business goals and ensure message consistency throughout the organization; and meeting with management to identify and recommend goals and opportunities. The NMS will consistently monitor all social media outlets, measuring the results to verify that efforts have produced intended outcomes. The NMS will work with core groups within the organization “ including the IT and Marketing departments “ to help shape, direct and manage the nature of all information delivered to our online communities in a timely, accurate, compelling and engaging manner.
Responsibilities:
-Assist the Director of Public Relations in the development and implementation of new media relations initiatives
-Create online community guidelines and methods, as well as strategies to enforce them
-Create a voice for using the appropriate new media tactics, working to ensure proper representation, brand positioning, content strategy and messaging, and achieve internal consensus on the plan
-Know which new media tools to apply under which circumstances “determine what content to feature on blogs, discussion forums and other social media sites
-Build Online Media Rooms that will deliver our message, attract journalists, and serve as trusted sites for industry news
-Ensure that new and approved content is constantly being added to our sites
-Monitor and assess the social media conversations taking place about our organization and make recommendations on how to respond to the commentary
-Manage all new media channels of communication “Blogs, Twitter, YouTube, Facebook, MySpace
-Use blogging and other forms of online communication, as well as creative thinking, as a way to connect with new constituents
-Foster communication between members of our communities
-Supervise internal and external social media communities to increase corporate, campus, and employee involvement in our Bridgepoint/Ashford/Rockies communities
-Develop and execute a strategy on how to put out fires before they ever start
-Gain the trust and ear of our social communities
-Engage with our communities by posting messages, responding to questions, and moderating discussions
-Develop interactive programs such as contests for members of our social media communities
-Report progress, problems, and recommendations to management
-Manage analytics reports and membership data
-Serve in a support role to produce content for the Corporate Communications Department
-Assist with all corporate communications activities, as directed
Education & Experience:
-Bachelor’s degree required
-5-7 years of experience with demonstrated success in New/Social Media Communications “community building and maintenance, social media strategies and outreach
-Experience in Public Relations, Communications, Marketing, or a related field a plus
-Successful experience building, launching, and managing online communities
-Experience in Higher Education a plus
-Extreme proficiency with all social media tools “ the Internet, blogs, podcasts, webcasts, wikis
-Keen knowledge of the role social media can play in an organization’s communications strategy “ both the risks and the rewards
-Ability to develop new media focus, set strategy and tactical execution plans; analyze and report findings to management and make recommendations
-Active on social media platforms and proficient in establishing and tracking social media metrics
-Proven deep understanding and thought leadership in the areas of user psychology, new media, and social networking
-Ability to counsel internal constituents on social media opportunities and best practices
-Excellent organizational skills with attention to detail and thorough follow-through
-Strong personal initiative, quick-learner, self-starter, mature, personable, ability to socialize in new situations and project a professional demeanor at all times
-Demonstrate excellent overall communication skills and have a creative, innovative, and ahead-of-the-curve approach and mindset, all while demonstrating good judgment
-Ability to see the “big picture”, be a team player, and work independently
-Must be flexible with the ability to multi-task and adjust to frequently changing priorities in a fast-paced working environment
-Experience writing news releases, making presentations, and working with the media a plus
-Excellent verbal, written and interpersonal skills
-Design and Photoshop experience a plus
Reporting to the Director of Public Relations, the New Media Specialist (NMS) will identify, develop, and maintain meaningful relationships between Bridgepoint Education and its various online communities, including social media sites, blogs, and online reporters and producers. The NMS will use his/her core knowledge of online social networks to determine how new/social media can be strategically applied to support both communications efforts and the bottom line. In an effort to fulfill the company’s mission and goals, the NMS will execute a new media strategy to analyze and make informed recommendations to senior management regarding the company’s involvement in online communities and media sites. The NMS will also be directly involved with the development and management of our Online Media Rooms.
This is a newly created position that will place a heavy emphasis on the development of social media relationships and the ability to nurture those relationships through online communications. The NMS will use new media to tell the Bridgepoint/Ashford/Rockies story, utilizing blogs and podcasts to demonstrate the expertise of our management team and faculty members in order to attract media attention. He/she will be responsible for all new media outreach, will provide support for monitoring investor sites and financial communications sites, and will serve in a support role for traditional media relations and other external and internal communications functions to serve the company’s strategic goals. The NMS will also coordinate the authorized participation of employees, students, and other stakeholders on social media sites and will monitor what’s being said about Bridgepoint/Ashford/Rockies, providing valuable feedback to management.
Duties and responsibilities include researching and gathering feedback from various audiences; planning and executing communications processes that support key business goals and ensure message consistency throughout the organization; and meeting with management to identify and recommend goals and opportunities. The NMS will consistently monitor all social media outlets, measuring the results to verify that efforts have produced intended outcomes. The NMS will work with core groups within the organization “ including the IT and Marketing departments “ to help shape, direct and manage the nature of all information delivered to our online communities in a timely, accurate, compelling and engaging manner.
Responsibilities:
-Assist the Director of Public Relations in the development and implementation of new media relations initiatives
-Create online community guidelines and methods, as well as strategies to enforce them
-Create a voice for using the appropriate new media tactics, working to ensure proper representation, brand positioning, content strategy and messaging, and achieve internal consensus on the plan
-Know which new media tools to apply under which circumstances “determine what content to feature on blogs, discussion forums and other social media sites
-Build Online Media Rooms that will deliver our message, attract journalists, and serve as trusted sites for industry news
-Ensure that new and approved content is constantly being added to our sites
-Monitor and assess the social media conversations taking place about our organization and make recommendations on how to respond to the commentary
-Manage all new media channels of communication “Blogs, Twitter, YouTube, Facebook, MySpace
-Use blogging and other forms of online communication, as well as creative thinking, as a way to connect with new constituents
-Foster communication between members of our communities
-Supervise internal and external social media communities to increase corporate, campus, and employee involvement in our Bridgepoint/Ashford/Rockies communities
-Develop and execute a strategy on how to put out fires before they ever start
-Gain the trust and ear of our social communities
-Engage with our communities by posting messages, responding to questions, and moderating discussions
-Develop interactive programs such as contests for members of our social media communities
-Report progress, problems, and recommendations to management
-Manage analytics reports and membership data
-Serve in a support role to produce content for the Corporate Communications Department
-Assist with all corporate communications activities, as directed
Education & Experience:
-Bachelor’s degree required
-5-7 years of experience with demonstrated success in New/Social Media Communications “community building and maintenance, social media strategies and outreach
-Experience in Public Relations, Communications, Marketing, or a related field a plus
-Successful experience building, launching, and managing online communities
-Experience in Higher Education a plus
-Extreme proficiency with all social media tools “ the Internet, blogs, podcasts, webcasts, wikis
-Keen knowledge of the role social media can play in an organization’s communications strategy “ both the risks and the rewards
-Ability to develop new media focus, set strategy and tactical execution plans; analyze and report findings to management and make recommendations
-Active on social media platforms and proficient in establishing and tracking social media metrics
-Proven deep understanding and thought leadership in the areas of user psychology, new media, and social networking
-Ability to counsel internal constituents on social media opportunities and best practices
-Excellent organizational skills with attention to detail and thorough follow-through
-Strong personal initiative, quick-learner, self-starter, mature, personable, ability to socialize in new situations and project a professional demeanor at all times
-Demonstrate excellent overall communication skills and have a creative, innovative, and ahead-of-the-curve approach and mindset, all while demonstrating good judgment
-Ability to see the “big picture”, be a team player, and work independently
-Must be flexible with the ability to multi-task and adjust to frequently changing priorities in a fast-paced working environment
-Experience writing news releases, making presentations, and working with the media a plus
-Excellent verbal, written and interpersonal skills
-Design and Photoshop experience a plus
Wednesday, November 4, 2009
Monday, November 2, 2009
Saturday, October 31, 2009
MaryEllen Gibson creates Video Resume for Barona Casino - Social Media Position http://ping.fm/Kz4B8
Friday, October 30, 2009
I found my perfect job at Barona Casino : SPECIALIST, SOCIAL MEDIA / WEB CONTENT
This would be the perfect job for me the possibilities are endless. A casino & resort has endless items to blog, tweet , and post about. I am looking forward to a phone call from @baronacasino
This is the job description:
Responsible for leading and implementing Barona social media efforts and copywriting web content.
This position will report to the Internet Marketing Manager and will be responsible for outgoing communications, monitoring, responding and reporting across a variety of social media properties including, but not limited to: Twitter, Facebook, YouTube, MySpace, and Yelp. The Social Media Specialist is also the lead for Barona blogs, and will work with various Barona employees and management to manage content for Barona blogs. This is a hands-on position which will require an ability to multitask and use technology to enhance and expand the reach of Barona’s social media efforts. They will represent the “face” of Barona for social media.
TYPICAL WORKING CONDITIONS:
Minimum of 40 hours per week is required from Monday through Friday. This position may require additional hours before or after normal business hours, and may require additional time on usual days off. This position may share office space with one or more other employees.
ESSENTIAL FUNCTIONS:
• Works closely with the Internet Marketing Manager to manage Barona social media properties and helps drive social media strategy.
• Recommends and executes social media marketing campaigns to drive traffic, build awareness and support Barona online and offline programs.
• Maintains and updates information on Barona social media sites and accounts, and works with the Internet Marketing Technologist/Generalist to manage content on Barona.com to ensure consistent voice across online properties.
• Monitors mentions of Barona on third-party websites, and ensures content is accurate and up-to-date.
• Monitors conversations about Barona online; reports on conversations to Barona departments and management as needed, to help maintain and protect the Barona brand.
• Ensures social media programs and web content enhance Barona SEO efforts.
• Tracks Barona social media growth, performance, and customer/prospect participation. Provides ongoing reporting of social media efforts and results for internal departments.
• Leads cross-functional social media and blog team, and works closely with various departments across Barona to determine new content, promotions and community features. Establishes, monitors, and enforces standards within the social media team and communities.
• Launches and manages Barona blog including solicitation of content from across the organization.
• Stays abreast of social media industry trends and tracks competitors’ social programs, and educates teammates.
• Works with the Creative Services team and external vendors to create and implement graphics and video into social media efforts, and makes recommendations to enhance Barona websites.
• Assists in project management and implementation as needed; will work with the Internet Marketing Specialist to manage overflow projects.
• Assists in execution of marketing programs to achieve stated objectives.
• Maintains a level of professionalism to protect the Barona brand.
• Shows attention to detail and accuracy in work.
• Keeps Barona and customer proprietary information strictly confidential.
• Protects property assets through effective management of marketing materials and proprietary information in alignment with Barona guidelines, including but not limited, printed materials, verbal communication, emails, etc.
• Performs other duties as assigned.
NOTE: This description incorporates the most typical duties performed. It is recognized that other related duties not specifically mentioned may also be performed. The inclusion of those duties would not alter the overall evaluation of this occupation.
MINIMUM QUALIFICATIONS:
1. Two (2) years of experience in web content development/maintenance and implementation of social media programs; demonstrated experience in digital marketing (blogs, online communities) and use of social networking tools (Twitter, Facebook, MySpace, etc.) to promote business objectives.
2. High level of excitement, interest, and participation in the world of social media.
3. Outgoing personality who enjoys interacting with a variety of people.
4. Customer service oriented attitude.
5. Basic understanding of SEO principles.
6. Ability to contribute in multiple roles/levels in a fast-paced team environment.
7. Strong desire to do things “right” with attention to detail.
8. Excellent documentation and reporting skills.
9. Ability to work independently, be results-oriented, and have excellent time management skills.
10. Desire to provide excellent client service – this is on a Marketing Services Team.
11. Knowledge of HTML, CSS, Dreamweaver and all Microsoft Office software products
REQUIRED EDUCATION:
Bachelors degree in Marketing, PR, Business, or related field.
REQUIRED EXPERIENCE:
A minimum of 2 years of web/online experience with a focus on online community or social media initiatives. Experience with the analysis of web traffic data; Omniture SiteCatalyst a plus.
If anyone knows anyone over there , put in a good word for me.
It is so easy to contact me:
www.maryellengibson.com
This is the job description:
Responsible for leading and implementing Barona social media efforts and copywriting web content.
This position will report to the Internet Marketing Manager and will be responsible for outgoing communications, monitoring, responding and reporting across a variety of social media properties including, but not limited to: Twitter, Facebook, YouTube, MySpace, and Yelp. The Social Media Specialist is also the lead for Barona blogs, and will work with various Barona employees and management to manage content for Barona blogs. This is a hands-on position which will require an ability to multitask and use technology to enhance and expand the reach of Barona’s social media efforts. They will represent the “face” of Barona for social media.
TYPICAL WORKING CONDITIONS:
Minimum of 40 hours per week is required from Monday through Friday. This position may require additional hours before or after normal business hours, and may require additional time on usual days off. This position may share office space with one or more other employees.
ESSENTIAL FUNCTIONS:
• Works closely with the Internet Marketing Manager to manage Barona social media properties and helps drive social media strategy.
• Recommends and executes social media marketing campaigns to drive traffic, build awareness and support Barona online and offline programs.
• Maintains and updates information on Barona social media sites and accounts, and works with the Internet Marketing Technologist/Generalist to manage content on Barona.com to ensure consistent voice across online properties.
• Monitors mentions of Barona on third-party websites, and ensures content is accurate and up-to-date.
• Monitors conversations about Barona online; reports on conversations to Barona departments and management as needed, to help maintain and protect the Barona brand.
• Ensures social media programs and web content enhance Barona SEO efforts.
• Tracks Barona social media growth, performance, and customer/prospect participation. Provides ongoing reporting of social media efforts and results for internal departments.
• Leads cross-functional social media and blog team, and works closely with various departments across Barona to determine new content, promotions and community features. Establishes, monitors, and enforces standards within the social media team and communities.
• Launches and manages Barona blog including solicitation of content from across the organization.
• Stays abreast of social media industry trends and tracks competitors’ social programs, and educates teammates.
• Works with the Creative Services team and external vendors to create and implement graphics and video into social media efforts, and makes recommendations to enhance Barona websites.
• Assists in project management and implementation as needed; will work with the Internet Marketing Specialist to manage overflow projects.
• Assists in execution of marketing programs to achieve stated objectives.
• Maintains a level of professionalism to protect the Barona brand.
• Shows attention to detail and accuracy in work.
• Keeps Barona and customer proprietary information strictly confidential.
• Protects property assets through effective management of marketing materials and proprietary information in alignment with Barona guidelines, including but not limited, printed materials, verbal communication, emails, etc.
• Performs other duties as assigned.
NOTE: This description incorporates the most typical duties performed. It is recognized that other related duties not specifically mentioned may also be performed. The inclusion of those duties would not alter the overall evaluation of this occupation.
MINIMUM QUALIFICATIONS:
1. Two (2) years of experience in web content development/maintenance and implementation of social media programs; demonstrated experience in digital marketing (blogs, online communities) and use of social networking tools (Twitter, Facebook, MySpace, etc.) to promote business objectives.
2. High level of excitement, interest, and participation in the world of social media.
3. Outgoing personality who enjoys interacting with a variety of people.
4. Customer service oriented attitude.
5. Basic understanding of SEO principles.
6. Ability to contribute in multiple roles/levels in a fast-paced team environment.
7. Strong desire to do things “right” with attention to detail.
8. Excellent documentation and reporting skills.
9. Ability to work independently, be results-oriented, and have excellent time management skills.
10. Desire to provide excellent client service – this is on a Marketing Services Team.
11. Knowledge of HTML, CSS, Dreamweaver and all Microsoft Office software products
REQUIRED EDUCATION:
Bachelors degree in Marketing, PR, Business, or related field.
REQUIRED EXPERIENCE:
A minimum of 2 years of web/online experience with a focus on online community or social media initiatives. Experience with the analysis of web traffic data; Omniture SiteCatalyst a plus.
If anyone knows anyone over there , put in a good word for me.
It is so easy to contact me:
www.maryellengibson.com
Monday, October 26, 2009
Thursday, October 22, 2009
Wednesday, October 21, 2009
MaryEllen Gibson fits the description for the SEO & Social Media Marketing Manager at HubSpot
MaryEllen Gibson fits the description for the SEO & Social Media Marketing Manager at HubSpot
She is an SEO freak.
She is using social media and content as part of her optimization strategy.
She is a recognized leader in the field
Her skills are world class.
She is the right person to become HubSpot's first SEO and Social Media marketing manager. She can be the SEO and Social Media guru at a company that is a leader in both areas.
As the SEO & Social Media Marketing Manager, she would be responsible for search engine optimization on all HubSpot sites and for HubSpot's social media and community presence. She could be evaluated based on her ability to grow organic search traffic and traffic from social media sites like LinkedIn, Twitter and Facebook. She would have enormous freedom to figure out how to do this. Possible strategies might include onpage optimization, targeted link building, new keyword targeting, increased content production, increased social media engagement, product development and anything else that she thinks will move the needle.
She would also be expected to innovate and publish -- to find new ways for businesses to rank in search engines and to share these innovations with other businesses via blog posts, how-to videos, webinars and public speaking. She would be responsible for building HubSpot's position as a thought leader in SEO and social media.
Here are a few more specific qualities she posses:
• Five plus years of professional search engine optimization experience.
• Active, robust accounts on Twitter, Facebook & Linkedin.
• An experienced and successful blogger.
• Startup or entrepreneurial experience .
• Highly analytical; she thrives in data-driven organizations. (MBAs are so that way)
• She is smarter than the hiring manager. More importantly, she isn’t afraid to hire people who are smarter than her.
• She has a chip on her shoulder. (You're ambitious, not complacent.)
• Intensity excites her.
• She is a people person.
• She gets things done.
• She’s a very creative thinker.
• She’s not afraid to do the heavy lifting required of any job that has enormous potential for growth.
• She’s agile. She doesn’t get hung up on projects that don't work; she can correct her direction quickly.
• She’s a quick learner.
• She understands HubSpot and what they do.
• She is fun to be around.
However as much as this job would be awesome. She has no desire to live in Massachusetts ……..BUMMER
However if your company is located on the West Coast she can offer these same outstanding social media & SEO skills to you.
Contact her today
www.maryellengibson.com
She is an SEO freak.
She is using social media and content as part of her optimization strategy.
She is a recognized leader in the field
Her skills are world class.
She is the right person to become HubSpot's first SEO and Social Media marketing manager. She can be the SEO and Social Media guru at a company that is a leader in both areas.
As the SEO & Social Media Marketing Manager, she would be responsible for search engine optimization on all HubSpot sites and for HubSpot's social media and community presence. She could be evaluated based on her ability to grow organic search traffic and traffic from social media sites like LinkedIn, Twitter and Facebook. She would have enormous freedom to figure out how to do this. Possible strategies might include onpage optimization, targeted link building, new keyword targeting, increased content production, increased social media engagement, product development and anything else that she thinks will move the needle.
She would also be expected to innovate and publish -- to find new ways for businesses to rank in search engines and to share these innovations with other businesses via blog posts, how-to videos, webinars and public speaking. She would be responsible for building HubSpot's position as a thought leader in SEO and social media.
Here are a few more specific qualities she posses:
• Five plus years of professional search engine optimization experience.
• Active, robust accounts on Twitter, Facebook & Linkedin.
• An experienced and successful blogger.
• Startup or entrepreneurial experience .
• Highly analytical; she thrives in data-driven organizations. (MBAs are so that way)
• She is smarter than the hiring manager. More importantly, she isn’t afraid to hire people who are smarter than her.
• She has a chip on her shoulder. (You're ambitious, not complacent.)
• Intensity excites her.
• She is a people person.
• She gets things done.
• She’s a very creative thinker.
• She’s not afraid to do the heavy lifting required of any job that has enormous potential for growth.
• She’s agile. She doesn’t get hung up on projects that don't work; she can correct her direction quickly.
• She’s a quick learner.
• She understands HubSpot and what they do.
• She is fun to be around.
However as much as this job would be awesome. She has no desire to live in Massachusetts ……..BUMMER
However if your company is located on the West Coast she can offer these same outstanding social media & SEO skills to you.
Contact her today
www.maryellengibson.com
Tuesday, October 20, 2009
Just signed up for Inbound Marketing University http://ping.fm/o6GkC . A free chance to grow my brain. #inbound
Just signed up for Inbound Marketing University http://ping.fm/ssu8x . A free chance to grow my brain. #inbound
Monday, October 19, 2009
MaryEllen Gibson can be the subject matter expert for Mazda North American Operations (MNAO).
www.maryellengibson.com
Her responsibilities will include:
the management, creation, direction and execution of Mazda’s on going social media strategy. She understands the social marketing space and is able to identify and communicate social media opportunities and create materials in support of social media executions supporting social media at various operational levels throughout Mexico, Canada and the United States. As a member of the digital marketing team the social media manager , MaryEllen Gibson, posses a thorough understanding of the social media space and its potential impact in other areas of digital marketing including but are not limited to:
• SEO/SEM. .
• She is an excellent communicator comfortable with writing, public speaking, supporting and training at all levels of the organization.
• MaryEllen Gibson is able to function autonomously in a fast paced dynamic environment providing clear direction and feedback with-in an agency supported team. She posses strong project management.
MaryEllen Gibson’s Essential Duties:
• Lead strategy/execution for social media activities/campaigns, and evaluate results in an ongoing basis.
• Set targets and timelines for social media programs and key initiatives while managing to the Mazda marketing calendar where feasible.
• Deploy social media programs and technology to create innovative and creative campaigns in support of product, brand, and marketing initiatives.
• Lead efforts to devise system(s) of measurements and key metrics to understand effectiveness in terms of social media penetration and impact of social media reputation and perceptions.
• Manage budget while hitting performance goals.
• Develop and maintain a process workflow that ensures consistent execution and delivery of social media marketing campaigns with creative and technology teams.
• Develop business requirements documents and marketing distribution plans for widgets and social media applications.
• Develop a set of best practices and devise recommended rules of engagement, helping to build social media capability worldwide.
• Stay abreast of social media tools and industry trends.
• Benchmark and research competitor and industry leaders in social media as a means to identify clutter free opportunities to strengthen the customers/prospects relationship with the Mazda brand.
MaryEllen Gibson’s Qualifications:
• Masters of Business Administration
• 8+ years of work experience in an interactive field
• Specific experience in managing an online community desired.
• Hands-on experience in managing and/or marketing digital properties, including but not limited to display marketing campaign, search (SEO and SEM), relevant experience interfacing with and utilizing social media tools sets:
(Facebook, MySpace, Flickr, Twitter, Ning, Stumbleupon and others), mobile applications and widgets.
• Website development project management experience
• Experience managing direct reports and or agency relationships required.
• Experience in Photoshop
• Experience with and demonstrated understanding of social media toolsets
• Excellent computer skills and an understanding of website technology, topology and user interface best practices.
• Experience with photography/videography and video editing tools
• Excellent communication and writing skills
• An understanding of the automotive industry and passion for Mazda products
• Ability to work with in a deadline oriented fast paced team environment
Her responsibilities will include:
the management, creation, direction and execution of Mazda’s on going social media strategy. She understands the social marketing space and is able to identify and communicate social media opportunities and create materials in support of social media executions supporting social media at various operational levels throughout Mexico, Canada and the United States. As a member of the digital marketing team the social media manager , MaryEllen Gibson, posses a thorough understanding of the social media space and its potential impact in other areas of digital marketing including but are not limited to:
• SEO/SEM. .
• She is an excellent communicator comfortable with writing, public speaking, supporting and training at all levels of the organization.
• MaryEllen Gibson is able to function autonomously in a fast paced dynamic environment providing clear direction and feedback with-in an agency supported team. She posses strong project management.
MaryEllen Gibson’s Essential Duties:
• Lead strategy/execution for social media activities/campaigns, and evaluate results in an ongoing basis.
• Set targets and timelines for social media programs and key initiatives while managing to the Mazda marketing calendar where feasible.
• Deploy social media programs and technology to create innovative and creative campaigns in support of product, brand, and marketing initiatives.
• Lead efforts to devise system(s) of measurements and key metrics to understand effectiveness in terms of social media penetration and impact of social media reputation and perceptions.
• Manage budget while hitting performance goals.
• Develop and maintain a process workflow that ensures consistent execution and delivery of social media marketing campaigns with creative and technology teams.
• Develop business requirements documents and marketing distribution plans for widgets and social media applications.
• Develop a set of best practices and devise recommended rules of engagement, helping to build social media capability worldwide.
• Stay abreast of social media tools and industry trends.
• Benchmark and research competitor and industry leaders in social media as a means to identify clutter free opportunities to strengthen the customers/prospects relationship with the Mazda brand.
MaryEllen Gibson’s Qualifications:
• Masters of Business Administration
• 8+ years of work experience in an interactive field
• Specific experience in managing an online community desired.
• Hands-on experience in managing and/or marketing digital properties, including but not limited to display marketing campaign, search (SEO and SEM), relevant experience interfacing with and utilizing social media tools sets:
(Facebook, MySpace, Flickr, Twitter, Ning, Stumbleupon and others), mobile applications and widgets.
• Website development project management experience
• Experience managing direct reports and or agency relationships required.
• Experience in Photoshop
• Experience with and demonstrated understanding of social media toolsets
• Excellent computer skills and an understanding of website technology, topology and user interface best practices.
• Experience with photography/videography and video editing tools
• Excellent communication and writing skills
• An understanding of the automotive industry and passion for Mazda products
• Ability to work with in a deadline oriented fast paced team environment
Are you looking for a Social Media Manager that Can:
• Oversee your company’s presence across social networks, including the profiles of major
• Be responsible for creating engaging viral campaigns to promote your brands, as well as building out a social network in your specialty area
Key Responsibilities will include:
• Plan, manage, and execute social media campaigns
• Work with internal teams to create compelling viral campaigns to drive trainer and brand awareness
• Track and report performance on all social media efforts
• Research and propose new opportunities for social media marketing and advertising campaigns
• Effectively communicate and build internal and external relationships through social networking
• Investigate and implement new technologies, services and automation capabilities, and/or vendor solutions that enhance social media efforts.
• Develop plans to support new product launches and company initiatives
• Development of annual business plan for social media programs
Requirements:
• Masters of Business Administration MBA
• 8+ years previous online marketing experience
• 3+ years of social media marketing and advertising experience
• Thorough knowledge of how to maintain and grow a social media presence across array of networks and technologies
• Strong understanding of social media in relation to broader media mix
• Strong knowledge of user-generated content, Web video, and viral marketing on the Web
You have found the perfect Social Media Manager
www.maryellengibson.com
maryellengibson at gmail dot com
• Be responsible for creating engaging viral campaigns to promote your brands, as well as building out a social network in your specialty area
Key Responsibilities will include:
• Plan, manage, and execute social media campaigns
• Work with internal teams to create compelling viral campaigns to drive trainer and brand awareness
• Track and report performance on all social media efforts
• Research and propose new opportunities for social media marketing and advertising campaigns
• Effectively communicate and build internal and external relationships through social networking
• Investigate and implement new technologies, services and automation capabilities, and/or vendor solutions that enhance social media efforts.
• Develop plans to support new product launches and company initiatives
• Development of annual business plan for social media programs
Requirements:
• Masters of Business Administration MBA
• 8+ years previous online marketing experience
• 3+ years of social media marketing and advertising experience
• Thorough knowledge of how to maintain and grow a social media presence across array of networks and technologies
• Strong understanding of social media in relation to broader media mix
• Strong knowledge of user-generated content, Web video, and viral marketing on the Web
You have found the perfect Social Media Manager
www.maryellengibson.com
maryellengibson at gmail dot com
MaryEllen Gibson Can Be Your Next Senior Digital Media Manager
Are you seeking a Senior Digital Media Manager who is directly responsible for the strategic planning, buying, and analysis of all digital media programs to attain company objectives and drive profitable sales growth. MaryEllen Gibson has a special focus on emerging media, including social media, blogging, mobile media, and online video marketing.
MaryEllen Can:
• Participate in the development of digital media and in overall broadcast, print, and digital strategy development to determine optimal spending/media mix to attain company objectives; drive profitable sales growth, traffic, new customer acquisition and brand loyalty/favorable brand opinion
• Manage the development of emerging media channels to gain a competitive advantage in the digital space, including digital advertising, paid search, social media, mobile development, online video
• Manage the integration of new media channels to existing media mix to maximize productivity of the advertising spend and increase visibility to target customers
• Manage the development of competitive intelligence & insights for use in strategic planning
• Review all activity for ROI and recommended changes to plan to improve ROI and key performance indicators
• Participate in and manage digital media planning and execution, including social, mobile, online media. Monitor competitive efforts and effect changes as needed.
• Day to day responsibility for participating in management of agencies.
• Collaborate with your business, Marketing, Merchants, Operations, Marketing Intelligence, Promotional Planning and other internal key stakeholders to develop and implement tactics to support strategic vision.
• Review budgets and timetables
• Provide financial oversight and budget recommendations of a digital media budgets for retail and other enterprise partners
• Provide monthly forecast and recommendations to ensure expenses are in line with plan
• Provide cost justification for incremental activity
• Review all activity for ROI and recommended changes to plan to improve ROI
MaryEllen Gibson has:
• 8 plus years of previous work related experience
• Has an advanced understanding of advertising and media industry trends/developments, and uses this knowledge to present business building strategies
• Well versed in all media: online advertising, social, SEM/SEO, broadcast, print. Has a thorough understanding of and actively participates in the media planning and buying process as it relates to strategic planning.
• Detailed understanding of the business and channel along the dimensions of: financials and measurement, organization; customer segments; infrastructure, sales channels , etc.
• Strong communication skills; external, and internal collaboration
• Proven ability to develop people and build strong teams
• Proven leadership skills and ability to influence others in order to achieve strategic vision
• Strong computer/technical skills
• Strong analytical and critical thinking skills
• Financial skills to manage media planning and budget responsibilities
• MBA Masters in Business Administration
MaryEllen Can:
• Participate in the development of digital media and in overall broadcast, print, and digital strategy development to determine optimal spending/media mix to attain company objectives; drive profitable sales growth, traffic, new customer acquisition and brand loyalty/favorable brand opinion
• Manage the development of emerging media channels to gain a competitive advantage in the digital space, including digital advertising, paid search, social media, mobile development, online video
• Manage the integration of new media channels to existing media mix to maximize productivity of the advertising spend and increase visibility to target customers
• Manage the development of competitive intelligence & insights for use in strategic planning
• Review all activity for ROI and recommended changes to plan to improve ROI and key performance indicators
• Participate in and manage digital media planning and execution, including social, mobile, online media. Monitor competitive efforts and effect changes as needed.
• Day to day responsibility for participating in management of agencies.
• Collaborate with your business, Marketing, Merchants, Operations, Marketing Intelligence, Promotional Planning and other internal key stakeholders to develop and implement tactics to support strategic vision.
• Review budgets and timetables
• Provide financial oversight and budget recommendations of a digital media budgets for retail and other enterprise partners
• Provide monthly forecast and recommendations to ensure expenses are in line with plan
• Provide cost justification for incremental activity
• Review all activity for ROI and recommended changes to plan to improve ROI
MaryEllen Gibson has:
• 8 plus years of previous work related experience
• Has an advanced understanding of advertising and media industry trends/developments, and uses this knowledge to present business building strategies
• Well versed in all media: online advertising, social, SEM/SEO, broadcast, print. Has a thorough understanding of and actively participates in the media planning and buying process as it relates to strategic planning.
• Detailed understanding of the business and channel along the dimensions of: financials and measurement, organization; customer segments; infrastructure, sales channels , etc.
• Strong communication skills; external, and internal collaboration
• Proven ability to develop people and build strong teams
• Proven leadership skills and ability to influence others in order to achieve strategic vision
• Strong computer/technical skills
• Strong analytical and critical thinking skills
• Financial skills to manage media planning and budget responsibilities
• MBA Masters in Business Administration
Friday, August 7, 2009
Thursday, August 6, 2009
Tuesday, August 4, 2009
Tuesday, February 10, 2009
What are your thoughts on evaluating an employee?s performance based on what a manager thinks he or she deserves, as opposed to what his or her work entails? Support your rationale with examples.
When evaluating an employee’s performance some may question if the evaluation should be based on what a manager thinks he or she deserves, as opposed to what his or her work entails. I am a believer that an employee should be evaluated on what his or her work entails. A manager needs to define performance so employees and teams know what is expected of them. Employees can then focus on effective performance. Managers should set three key elements: goals, measures, and assessment. Then it is necessary for managers to use appraisals when evaluating employees. Appraisal provide legal justification , criteria, feedback, identify developmental needs, and diagnose organizational problems. A manager that would choose to assess an employee purely on what the manager thinks of them as opposed to work details sets themselves up for possible legal actions if an employee feels they were evaluated unfairly. Appraisals allow all employees to be judged on equal standards.
Sunday, January 25, 2009
Diversity: DQ4
Being a former educator I believe training is a powerful tool in creating a diverse working environment. Allowing workers to understand the diversity around them can permit them to appreciate the differences that surround them and be able to use that diversity to the advantage of the organization. As a manager of a diverse workforce it is important to focus on bringing in the best talent, establishing mentor programs among employees and hold staff accountable for meeting diversity goals. There are five factors that account for companies increasing attention to diversity:
1. Shift from manufacturing to service focus
2. The globalization of markets
3. New business strategies that will require more teamwork
4. Mergers and alliances that require different corporate cultures to work together
5. Changing labor market
I believe if there were diversity issues within the workplace that training would help employees to see the workplace through the eyes of others around them.
1. Shift from manufacturing to service focus
2. The globalization of markets
3. New business strategies that will require more teamwork
4. Mergers and alliances that require different corporate cultures to work together
5. Changing labor market
I believe if there were diversity issues within the workplace that training would help employees to see the workplace through the eyes of others around them.
Memo: Week 1 Assignment
MEMO TO: Sales Managers
FROM: MaryEllen Gibson
DATE: January 26, 2008
RE: Management Behavior
With all of the recent changes occurring with our developing merger with Envirotech I felt it was important to get back to the basics of management. Our sales staff will be joined with 50 Envirotech sales people and we need to review the basics of our sales management team regarding; management’s behavior and the impact it can have on the productivity of Intercleans workers, types of management actions that are in line with employment laws and those that are not, and some best practices for working within a diverse work environment.
Management’s behavior has demonstrable effects on the productivity of our Interclean’s sales force. We will be expecting managers to make a case forcefully for greater investments in their sales teams. We need to be able to prove that this investment in training will outweigh the cost and prove to be a worthy investment of time for employees. Since our sales team will now be highly trained we will be observing behavior costing of employees. This means we will be assigning dollar estimates to areas such as absenteeism, turnover, and job performance. This will give us the ability to track the Return of Investment in all of the additional training. Managements’ reports will also be different; all of management’s reviews will be based on the Sears’ model. One third of the report will be based on employee measures, one third on customer’s measures and the final one third will be based on the traditional investor measures we have used in the past. Remember if you are still not sure how this report will be calculated please speak with Janet Durham in Human Resources she has had many questions and will be happy to answer any additional ones. If you still feel like you are not 100% clear on this method feel free to schedule a half an hour meeting with me and I will review the report form we are using.
Please review the employment laws and updates listed on the company intranet and be sure to take the accompanying test. Your test will be due to Human Resources no later than ten calendar days from this memo. Remember that Interclean abides by all local, state, and federal regulations not to discriminate on the basis of race, religion, national origin, sex, and physical disability. I know that a few members of the sales team have added new members to their families and a few are taking care of elderly parents remember to fully read The Family and Medical Leave Act of 1993 (FMLA) this will help you to answer any questions they may have regarding this leave and help them make plans before filling the paper work with Human Resources. We are having Risk Management and our Attorneys review all “seniority” laws for the sales team. Human Resources will then create the Interclean policy on seniority since the new sales staff will be merging with our current staff. I will keep you updated on any policy changes that may occur during this altering time.
Finally, our sales team will be more diverse than ever before. This gives us all an opportunity to grow with this diversity. We mirror our diverse community and this will help our sales team reach even more markets. Remember the Janet Durham diversity training she said there were five factors that accounted for Intercleans increasing attention to diversity:
1. Our shift from manufacturing to service focus
2. The globalization of our markets
3. Our new business strategies that will require more teamwork
4. Mergers and alliances that require different corporate cultures to work together
5. Our changing labor market
If you would like more information on the diversity of our workforce please visit our intranet in the Human Resources section “Intercleans growth and diversity”. I was also informed that our new sales training will be focusing a section to selling in our diverse world market. This will be an outstanding opportunity to grow your sales and that of your teams in our diverse culture.
In conclusion, let’s take this time before our sales force nearly doubles to review basic management skills. Our teams will be stronger if we keep in mind and review the basics of our sales management team regarding; management’s behavior and the impact it can have on the productivity of Intercleans workers, types of management actions that are in line with employment laws and those that are not, and some best practices for working within a diverse work environment.
FROM: MaryEllen Gibson
DATE: January 26, 2008
RE: Management Behavior
With all of the recent changes occurring with our developing merger with Envirotech I felt it was important to get back to the basics of management. Our sales staff will be joined with 50 Envirotech sales people and we need to review the basics of our sales management team regarding; management’s behavior and the impact it can have on the productivity of Intercleans workers, types of management actions that are in line with employment laws and those that are not, and some best practices for working within a diverse work environment.
Management’s behavior has demonstrable effects on the productivity of our Interclean’s sales force. We will be expecting managers to make a case forcefully for greater investments in their sales teams. We need to be able to prove that this investment in training will outweigh the cost and prove to be a worthy investment of time for employees. Since our sales team will now be highly trained we will be observing behavior costing of employees. This means we will be assigning dollar estimates to areas such as absenteeism, turnover, and job performance. This will give us the ability to track the Return of Investment in all of the additional training. Managements’ reports will also be different; all of management’s reviews will be based on the Sears’ model. One third of the report will be based on employee measures, one third on customer’s measures and the final one third will be based on the traditional investor measures we have used in the past. Remember if you are still not sure how this report will be calculated please speak with Janet Durham in Human Resources she has had many questions and will be happy to answer any additional ones. If you still feel like you are not 100% clear on this method feel free to schedule a half an hour meeting with me and I will review the report form we are using.
Please review the employment laws and updates listed on the company intranet and be sure to take the accompanying test. Your test will be due to Human Resources no later than ten calendar days from this memo. Remember that Interclean abides by all local, state, and federal regulations not to discriminate on the basis of race, religion, national origin, sex, and physical disability. I know that a few members of the sales team have added new members to their families and a few are taking care of elderly parents remember to fully read The Family and Medical Leave Act of 1993 (FMLA) this will help you to answer any questions they may have regarding this leave and help them make plans before filling the paper work with Human Resources. We are having Risk Management and our Attorneys review all “seniority” laws for the sales team. Human Resources will then create the Interclean policy on seniority since the new sales staff will be merging with our current staff. I will keep you updated on any policy changes that may occur during this altering time.
Finally, our sales team will be more diverse than ever before. This gives us all an opportunity to grow with this diversity. We mirror our diverse community and this will help our sales team reach even more markets. Remember the Janet Durham diversity training she said there were five factors that accounted for Intercleans increasing attention to diversity:
1. Our shift from manufacturing to service focus
2. The globalization of our markets
3. Our new business strategies that will require more teamwork
4. Mergers and alliances that require different corporate cultures to work together
5. Our changing labor market
If you would like more information on the diversity of our workforce please visit our intranet in the Human Resources section “Intercleans growth and diversity”. I was also informed that our new sales training will be focusing a section to selling in our diverse world market. This will be an outstanding opportunity to grow your sales and that of your teams in our diverse culture.
In conclusion, let’s take this time before our sales force nearly doubles to review basic management skills. Our teams will be stronger if we keep in mind and review the basics of our sales management team regarding; management’s behavior and the impact it can have on the productivity of Intercleans workers, types of management actions that are in line with employment laws and those that are not, and some best practices for working within a diverse work environment.
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