www.maryellengibson.com
Her responsibilities will include:
the management, creation, direction and execution of Mazda’s on going social media strategy. She understands the social marketing space and is able to identify and communicate social media opportunities and create materials in support of social media executions supporting social media at various operational levels throughout Mexico, Canada and the United States. As a member of the digital marketing team the social media manager , MaryEllen Gibson, posses a thorough understanding of the social media space and its potential impact in other areas of digital marketing including but are not limited to:
• SEO/SEM. .
• She is an excellent communicator comfortable with writing, public speaking, supporting and training at all levels of the organization.
• MaryEllen Gibson is able to function autonomously in a fast paced dynamic environment providing clear direction and feedback with-in an agency supported team. She posses strong project management.
MaryEllen Gibson’s Essential Duties:
• Lead strategy/execution for social media activities/campaigns, and evaluate results in an ongoing basis.
• Set targets and timelines for social media programs and key initiatives while managing to the Mazda marketing calendar where feasible.
• Deploy social media programs and technology to create innovative and creative campaigns in support of product, brand, and marketing initiatives.
• Lead efforts to devise system(s) of measurements and key metrics to understand effectiveness in terms of social media penetration and impact of social media reputation and perceptions.
• Manage budget while hitting performance goals.
• Develop and maintain a process workflow that ensures consistent execution and delivery of social media marketing campaigns with creative and technology teams.
• Develop business requirements documents and marketing distribution plans for widgets and social media applications.
• Develop a set of best practices and devise recommended rules of engagement, helping to build social media capability worldwide.
• Stay abreast of social media tools and industry trends.
• Benchmark and research competitor and industry leaders in social media as a means to identify clutter free opportunities to strengthen the customers/prospects relationship with the Mazda brand.
MaryEllen Gibson’s Qualifications:
• Masters of Business Administration
• 8+ years of work experience in an interactive field
• Specific experience in managing an online community desired.
• Hands-on experience in managing and/or marketing digital properties, including but not limited to display marketing campaign, search (SEO and SEM), relevant experience interfacing with and utilizing social media tools sets:
(Facebook, MySpace, Flickr, Twitter, Ning, Stumbleupon and others), mobile applications and widgets.
• Website development project management experience
• Experience managing direct reports and or agency relationships required.
• Experience in Photoshop
• Experience with and demonstrated understanding of social media toolsets
• Excellent computer skills and an understanding of website technology, topology and user interface best practices.
• Experience with photography/videography and video editing tools
• Excellent communication and writing skills
• An understanding of the automotive industry and passion for Mazda products
• Ability to work with in a deadline oriented fast paced team environment
