This would be the perfect job for me the possibilities are endless. A casino & resort has endless items to blog, tweet , and post about. I am looking forward to a phone call from @baronacasino
This is the job description:
Responsible for leading and implementing Barona social media efforts and copywriting web content.
This position will report to the Internet Marketing Manager and will be responsible for outgoing communications, monitoring, responding and reporting across a variety of social media properties including, but not limited to: Twitter, Facebook, YouTube, MySpace, and Yelp. The Social Media Specialist is also the lead for Barona blogs, and will work with various Barona employees and management to manage content for Barona blogs. This is a hands-on position which will require an ability to multitask and use technology to enhance and expand the reach of Barona’s social media efforts. They will represent the “face” of Barona for social media.
TYPICAL WORKING CONDITIONS:
Minimum of 40 hours per week is required from Monday through Friday. This position may require additional hours before or after normal business hours, and may require additional time on usual days off. This position may share office space with one or more other employees.
ESSENTIAL FUNCTIONS:
• Works closely with the Internet Marketing Manager to manage Barona social media properties and helps drive social media strategy.
• Recommends and executes social media marketing campaigns to drive traffic, build awareness and support Barona online and offline programs.
• Maintains and updates information on Barona social media sites and accounts, and works with the Internet Marketing Technologist/Generalist to manage content on Barona.com to ensure consistent voice across online properties.
• Monitors mentions of Barona on third-party websites, and ensures content is accurate and up-to-date.
• Monitors conversations about Barona online; reports on conversations to Barona departments and management as needed, to help maintain and protect the Barona brand.
• Ensures social media programs and web content enhance Barona SEO efforts.
• Tracks Barona social media growth, performance, and customer/prospect participation. Provides ongoing reporting of social media efforts and results for internal departments.
• Leads cross-functional social media and blog team, and works closely with various departments across Barona to determine new content, promotions and community features. Establishes, monitors, and enforces standards within the social media team and communities.
• Launches and manages Barona blog including solicitation of content from across the organization.
• Stays abreast of social media industry trends and tracks competitors’ social programs, and educates teammates.
• Works with the Creative Services team and external vendors to create and implement graphics and video into social media efforts, and makes recommendations to enhance Barona websites.
• Assists in project management and implementation as needed; will work with the Internet Marketing Specialist to manage overflow projects.
• Assists in execution of marketing programs to achieve stated objectives.
• Maintains a level of professionalism to protect the Barona brand.
• Shows attention to detail and accuracy in work.
• Keeps Barona and customer proprietary information strictly confidential.
• Protects property assets through effective management of marketing materials and proprietary information in alignment with Barona guidelines, including but not limited, printed materials, verbal communication, emails, etc.
• Performs other duties as assigned.
NOTE: This description incorporates the most typical duties performed. It is recognized that other related duties not specifically mentioned may also be performed. The inclusion of those duties would not alter the overall evaluation of this occupation.
MINIMUM QUALIFICATIONS:
1. Two (2) years of experience in web content development/maintenance and implementation of social media programs; demonstrated experience in digital marketing (blogs, online communities) and use of social networking tools (Twitter, Facebook, MySpace, etc.) to promote business objectives.
2. High level of excitement, interest, and participation in the world of social media.
3. Outgoing personality who enjoys interacting with a variety of people.
4. Customer service oriented attitude.
5. Basic understanding of SEO principles.
6. Ability to contribute in multiple roles/levels in a fast-paced team environment.
7. Strong desire to do things “right” with attention to detail.
8. Excellent documentation and reporting skills.
9. Ability to work independently, be results-oriented, and have excellent time management skills.
10. Desire to provide excellent client service – this is on a Marketing Services Team.
11. Knowledge of HTML, CSS, Dreamweaver and all Microsoft Office software products
REQUIRED EDUCATION:
Bachelors degree in Marketing, PR, Business, or related field.
REQUIRED EXPERIENCE:
A minimum of 2 years of web/online experience with a focus on online community or social media initiatives. Experience with the analysis of web traffic data; Omniture SiteCatalyst a plus.
If anyone knows anyone over there , put in a good word for me.
It is so easy to contact me:
www.maryellengibson.com
